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风语筑投资企业 | Wonderlabs x NIKE 互动体验活动

发布时间:2020-6-24 17:17:36

2020年05月8日起,为了提供丰富,个性化和创新性的会员体验服务,Nike在北京推出“哪儿挡得了我们”会员专享互动体验活动。Wonderlabs非常荣幸受邀,设计制作了此次活动。

From 2020.5.8 Nike want to upgrade their membership to a new and more personalized experience. A member exclusive  trail is launched at Beijing Nike Stores. Wonderlabs is proud to be  involved for design and produce this experience. 


此次互动体验由Nike 五棵松店,国贸店,欧美汇店三家店铺同时在线进行,由2-3人一同组队,齐心协力依次完成三个游戏挑战,完成挑战之后总分达到标准分数,即可获得“挡不了”手环,女性挑战者加入可获得女神额外奖励分数。挑战完后,总分最高的10个团队,实时出现在三家店铺的排行榜中。

This experience is hold in 3 NIKE stores located in WukeSong, GuoMao, Oumeihui. Each team is group with 2 -3 members and to accomplish  3 different tasks. A special bracelet will be given out once the team achieve the high score. A female team member join in will give extra game points to the result. The top 10 teams will be showing on the leader board among these 3 stores. 


挑战一:弹无虚发投篮游戏

Challenge one: 


通过改造定制,在60秒的游戏时间内,我们把传统投篮机和店铺大屏幕进行了结合,挑战者所有的得分和连击都在大屏幕上瞬时展示 ,给玩家及观众一个更具沉浸的体验。并同时在iPad上展示在店铺裁判的面前。

A customized basketball machine is linked to the store LED wall, all scores and combos are displayed on the LED instantly to give consumer and audience more exciting and impressive  experience. 



挑战二:眼疾手快体验接球挑战

Challenge Two:


60秒内由两名队员完成挑战, 利用Kinect动作识别技术,挑战者双手动作同步到led屏幕中,篮球从不同角度发射出来,挑战者需判断篮球的落点,迅速做出反应,用双手触碰到篮球完成得分。

Using Kinect for motion capture, two players require to block the basketball from different angle with fast response action.  



挑战三:快问快答篮球知识问答挑战

Challenge three: Basketball Q&A


60秒内以团队形式完成15道知识问答,问答同步出现在IPAD与LED屏幕中,挑战者做出回答,店内运动员将同步在iPad上选择答案。

With in 60 seconds, the team has to answer 15 basketball related questions on the iPad. 



优先获得参与互动体验方式:

1.下载Nike APP 预约名额   

2.微信搜索小程序“哪儿挡得了我们”建立个人游戏档案



Client: NIKE

 

团队介绍 / Team introduction:

 

Account Director: Allen Ren

Project Manager: Eason Zhang

R&D Director: Matthew DeBlock

Software Engineer: Yawei Chen

UX&UI Designer: Elaine Song

3D Designer: Yann Eldin

Project Executive: Eric Jiang




本文章内容由wonderlabs原创,如需转载请注明原创出处,谢谢!

免责声明:该文由上海风语筑文化科技股份有限公司发布,该文观点仅代表作者本人,数字展示在线系信息发布平台,数字展示在线仅提供信息存储空间服务。